Protectability is one of the brand elements criteria and should be strongly taken into account in order for a company not having to face imitations and infringers.
Marketers should make sure that the brand elements can be legally protected internationally, they should also formally register the brand elements with the appropriate legal bodies and defend trademarks from unauthorized competitive infringements.
The examples that I found are related with the brand name. The brand name is the first brand element that allow consumers to identify a certain brand, so it should be and remain unique through time.
Examples of attempts to copy famous brand names:
Häagen-Dazs
Prada:
Adidas:
In my opinion these attempts to imitate known and recognizable brands are not even close to successful. Although, even if consumers don´t confuse this brands with the originals, only the existence of these brands can damage the original brand reputation.
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